What Is Copywriting?

Well,

You are reading this blog because you want to know what exactly is "copywriting" and how do you get into it.

Just like you, I had no idea what copywriting was😕. I thought it has to do with intellectual property, like patent and trademarks and all these things. I thought the word was COPY R-I-G-H-T. That you have the exclusive right to distribute or sell someone's else works.

Copywriting is the ability to use written words to persuade someone to take action. 

That could be to respond to a message that you wrote to you crush😉. It could be to purchase your product. It could be to click here and buy this or take this sort of action. 

It has the ability to persuade, influence and engage. It is not about writing it is about closing.

Let's say that there is a company, they are selling products online. And they have a landing page. 

Now, in case you don't know what is a Landing Page, it's a page that makes an offer to sell the products. 

Let's say they are making $100,000 a year in  revenue. By selling that particular product on this page, that means the page is converting at 1%.

Meaning that for every hundred person that goes to the page one person would buy. So 1% conversion. 

Now, as a copywriter you are able to look at the page and  you make some tricks and change the headline, you changed the offer, you change the guarantee, maybe the call to action. You tweek the page a bit and now instead of converting at 1%, this page is converting now at 2%. Now I want to you think about it. 

The copywriter has doubled the revenue of the company. From $100,000 to $200,000, without adding an extra dollar for marketing. They are doing nothing extra, they are not getting any product, they are not getting any customers they are just changing the conversion rate by changing some words or how the offer or the message is being communicated to the  marketplace.    

This is what a copywriter do this is the power of a copywriter. It doesn't Requires degree or a huge amount of capital to start off with you don't need that at all.

Hope you liked my blog on What is copywriting. Please don't be cheap to share this informative blog with your friends. 

Your comments are my oxygen. Please feel free to post any type of comment.

Read: 10 Steps to Start Copywriting Business.

P.S: Want to hire me to send a request. HERE